context
OVO Vodka was built to operate as more than just a premium spirits brand, combining strong consumer positioning with a measurable environmental model designed to scale alongside the business.
Jungle Rumble Adventure Golf is an indoor entertainment brand combining themed crazy golf with food, drinks and social experiences across three UK venues. As Head of Marketing, I was responsible for developing and delivering the company’s marketing strategy, overseeing creative campaigns, partnerships and promotional activity designed to increase footfall, strengthen brand awareness and drive commercial growth.
Working across every aspect of the customer journey, I developed campaigns that extended beyond traditional advertising to create memorable experiences both inside and outside the venues. One of the most successful initiatives was securing and developing a partnership with Aardman Animations, bringing Shaun the Sheep into the Jungle Rumble experience through a fully integrated campaign and promotional activation.
By combining creative marketing with commercial thinking, the business achieved significant growth while strengthening its position as one of the UK’s leading adventure golf brands.
focus
Marketing strategy / Campaign development / Creative direction / Brand partnerships / Marketing collateral / Environmental graphics / Point of sale / Social media assets / Digital advertising / Print management / Media buying
outcomes
- Contributed to a 41% increase in revenue across three years
- Led marketing activity across three UK venues
- Developed integrated campaigns spanning digital, print, and in-venue experiences
- Created and secured a partnership with Aardman Animations featuring Shaun the Sheep
- Increased customer engagement through themed events and promotional campaigns
- Reduced marketing and production costs by more than 50% through supplier optimisation
- Managed marketing budgets, partnerships, and campaign delivery
- Supported the continued growth and commercial success of the Jungle Rumble brand
