context
BPL Group was formed when an established RIBA architecture practice broke away to launch as an independent architecture and interior design consultancy. The business required a completely new identity that would separate it from its previous branding while establishing a professional, contemporary image that reflected its expertise and ambitions.
The logo was designed around the founders’ initials—Brian, Paul and Loucas—using architectural floor plans and technical drawings to construct the letterforms. This created a distinctive identity that not only represented the leadership team but also reflected the precision, structure and creativity of the practice itself.
The new identity provided BPL Group with a professional and recognisable brand that supported its transition into an independent practice.
focus
Brand identity / Logo design / Stationery design / Website holding page / Art direction
outcomes
- Developed a new brand identity for an established practice launching independently
- Created a bespoke logo inspired by architectural floor plans and the founders’ initials
- Successfully differentiated the business from its previous RIBA practice branding
- Designed supporting stationery to establish a consistent visual identity
- Produced a branded website holding page to support the launch of the new business
