my story

I’ve spent 15+ years helping brands grow through clear positioning, creative direction, and commercially grounded thinking. My experience spans hospitality, consumer products, technology, and service businesses, working with founders, leadership teams, and growing brands across the UK and USA.

With a background that combines graphic design and an MBA in Business Administration, I bring both creative judgment and strategic perspective. I’ve worked agency-side, in-house, and as a founder, giving me a practical understanding of how brands operate, scale, and compete in the real world.

Today, my work sits at the intersection of brand and business. I help companies build scalable brand systems, optimize customer experience, and drive commercial growth through clear positioning, strategic partnerships, and operational consistency.

selected experience

view my full resume here