my story

I’ve spent 15+ years helping brands grow through clear positioning, creative leadership, and commercially grounded thinking. My experience spans hospitality, consumer products, technology, and service businesses, working with founders, leadership teams, and growing brands across the UK and the USA.

With a background that combines graphic design and an MBA in Business Administration, I bring both creative judgment and a strategic perspective. I’ve worked agency-side, in-house, and as a founder/operator, giving me a practical understanding of how brands grow and compete.

Today, my work sits at the intersection of brand, growth, and commercial execution. I help businesses build scalable brand systems, strengthen customer experience, and drive measurable growth through clear positioning, strategic partnerships, and operational consistency.

selected experience

view my full resume here