context
Creative Crawls is a Liverpool-based bar crawl company offering themed nights out and guided social experiences across the city’s nightlife. The objective was to create a vibrant, memorable identity that would stand out in busy city environments while appealing to a younger, social audience.
The logo combines a location pin with a drinks icon, representing both the journey and the destination, while a bold pink colour palette was chosen to maximise visibility for customers locating their group throughout the city. The identity was then extended across social media assets and branded guide t-shirts, including the playful dual-purpose message “Follow Us”, encouraging guests to follow their guide while subtly promoting the company’s Instagram presence.
The result was a fun, recognisable identity that combined practical wayfinding with memorable brand communication.
focus
Brand identity / Logo design / Social media assets / Apparel design / Art direction
outcomes
- Developed a distinctive visual identity for a themed bar crawl business
- Created a concept-led logo combining a map pin and drinks icon
- Designed branded social media assets to support promotion and engagement
- Produced guide t-shirts to improve customer wayfinding during events
- Incorporated playful messaging that reinforced both the customer experience and social media engagement
- Delivered a vibrant, recognisable brand designed to stand out within Liverpool’s nightlife
