context
Klink’d is a Liverpool-based mobile app designed to connect consumers with local events, exclusive offers and last-minute deals from businesses across the city. From happy hour promotions to cancelled salon appointments, the platform helped businesses maximise opportunities while giving users access to time-sensitive experiences.
Working closely with the two founders, I led a complete rebrand of the business. Originally named Klinked, the brand was frequently mistaken for LinkedIn, creating confusion in the marketplace. By renaming the business Klink’d, the new identity retained its original inspiration—the sound of glasses ‘klinking’ together in celebration—while establishing a more distinctive and memorable brand. The refreshed identity was then rolled out across every customer and business touchpoint.
The rebrand strengthened the platform’s identity, improved brand recognition and created a consistent experience across digital, marketing and sales materials.
focus
Brand identity / Brand naming / Logo design / App UI design / Marketing collateral / Sales collateral / App Store graphics / Art direction
outcomes
- Led a complete rebrand in collaboration with the founders
- Renamed the business from Klinked to Klink’d to improve brand recognition
- Designed a new logo and visual identity
- Rolled out the refreshed brand across the mobile app and digital assets
- Created App Store graphics to strengthen the platform’s digital presence
- Produced sales collateral and case studies to support business development
- Delivered a consistent brand experience across customer and business-facing touchpoints
