context
Teamchemy was created to help organisations strengthen teamwork, communication and workplace culture through consultancy, training and team-building experiences. Launching as a new brand, the project extended far beyond a visual identity, requiring a distinctive name, strategic positioning and a scalable brand architecture capable of supporting future products and services.
The name Teamchemy combines Team and Chemistry, reflecting the belief that high-performing teams are created through the right mix of people, behaviours and culture. This concept informed the visual identity, with the logo using a conical chemistry flask while the negative space subtly forms a team, reinforcing the relationship between science and collaboration.
As the business evolved, the identity expanded across a growing portfolio including subscription boxes, published resources, workshops, activity packs and supporting marketing materials.
The result was a scalable brand platform that supported the launch of multiple products while creating a distinctive and memorable identity for the business.
focus
Brand strategy / Brand naming / Brand architecture / Brand identity / Logo design / Sub-brand development / Marketing collateral / Publication design / Packaging design / Art direction
outcomes
- Named the business Teamchemy, combining the concepts of teamwork and chemistry
- Developed a concept-driven visual identity centred around collaboration and team dynamics
- Created a scalable brand architecture to support future products and services
- Designed branding for subscription boxes and supporting resources
- Produced marketing collateral for consultancy and corporate training services
- Designed and published a book and accompanying activity materials
- Delivered a cohesive identity across digital, print, and physical touchpoints
- Established a flexible brand system capable of growing alongside the business
