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Symbio Search Marketing is a digital agency specialising in SEO and PPC, helping start-ups and SMEs grow through search marketing. The brief was to create a distinctive brand identity that communicated the relationship between two very different marketing disciplines. While SEO and PPC operate independently, they are most effective when working together—a concept reflected in both the agency’s name and visual identity.
The logo was designed around the idea of symbiosis, creating a simple yet meaningful representation of the connection between SEO and PPC while maintaining an approachable and professional appearance for the agency’s target audience.
The result was a strategic identity that visually communicates the agency’s proposition while providing a strong and memorable foundation for the brand.
focus
Brand identity / Logo design / Art direction / Brand guidelines
outcomes
- Developed a complete visual identity for a specialist search marketing agency
- Created a concept-led logo inspired by the relationship between SEO and PPC
- Delivered a brand identity tailored to start-ups and SMEs
- Established a scalable visual foundation for future marketing and business growth
