Supporting the growth of one of Liverpool’s leading salon brands through award-winning digital experiences and integrated marketing design.

context

Voodou Salons is an established hairdressing brand with three salons across Liverpool, recognised for its creative approach to hair and beauty. Working directly with the owners, I was responsible for supporting the brand across both digital and in-salon marketing, delivering everything from promotional campaigns to a complete redesign of the company website.

Combining engaging digital experiences with impactful marketing collateral helped create a consistent brand presence across every customer touchpoint.

focus

Website UI design / Wireframing / Marketing collateral / In-store promotions / Environmental graphics / Digital advertising / Social media assets / Art direction

outcomes

  • Redesigned the Voodou Salons website from wireframes through to final UI
  • Created marketing collateral for campaigns across three salon locations
  • Designed digital and in-salon promotional assets to support the wider brand
  • Website recognised with Best Online Salon and Best Website & Innovation of the Year